A Leader in Regional Advertising and Digital Marketing

BSL SAVI is a new generation of media agency for the changing face of Queensland

Regional Queensland focused

We are leading independent advertising and digital marketing specialists, fiercely local, telling the North’s biggest stories. Experience matters, for over three decades we’ve worked with brands big and small, delivering countless success stories.

Making local brands matter

We are about what drives your business — working across all marketing channels, harnessing audience, data, analytics, creative, buying power and technology to deliver better advertising outcomes. With decades of in-market experience, a depth of experience few could match, were not only better, but different.

BSL SAVI Team and offices in Cairns

Reach your customers across all channels

With an unparalleled team of local, national and international partners, we bring together regional market reality, passion, and insights with the latest digital, content and planning expertise.

Whether your media budget is big or small, we all expect the same thing – performance.

Services

ADVERTISING CAMPAIGNS

With over 25 years of regional market success across consumer retail, education, motor vehicles, tourism, events and FMCG... we’ve got the runs on the board.

MEDIA PLANNING

Consumers are constantly switching between different channels and devices. We use powerful research and insights to drive results – wherever your customers are.

RESEARCH & INSIGHTS

We can identify, reach and convert customers using insights unlocked from your data, improving your media ROI through constant learning and the application of new thinking

CONTENT CREATION

We create powerful television commercials, video storytelling, digital assets, radio, outdoor and print, and we work at all levels of budget.

ONLINE ADVERTISING

Digital media, programmatic, online targeting and retargeting. As pioneers of digital communications in this region, we can unleash the power of new platforms to deliver audience.

CREATIVE

The creative process must be developed alongside media, strategy and client. Ultimately creative must be answerable to strategy.

CLIENT EXPERIENCE

  • "The launch of Coke Zero in PNG is probably best demonstrated by a few key facts; product sales and outlet ranging exceeded launch targets, after just two months in the market Coke Zero is our 4th largest selling SKU and the sales success of the 330ml can has brought forward the launch of the 500ml PET bottle 12 months to capitalise on the momentum of the launch success."

    Timothy E Doyle, General Manager, Coca Cola Pacific Islands

  • "BSL/Savi takes care of our entire advertising budget, both Creative and all Media... above, below and between the lines dealing directly with all media, contractors and our APEC Head Office Marketing teams.

    They approach our account strategically and over the years have consistently met our targets across all of our brands, while increasing the value proposition of our business as a whole. Operating as national distributors of Ford, Hyundai and Mazda across PNG as well as maintaining retail outlets, makes for a complex with a range of stakeholders.

    I don’t believe we would have the same level of success without the trusted partnership we share with BSL/Savi."

    Robert Mordacz, General Manager, PNG Motors, Papua New Guinea Distributors of Ford, Mazda, Hyundai, Suzuki & JMC

  • "BSL/Savi have proved to be a dream partner for Coral Sea Hotels. We are able to implement what are rather complex campaigns in a timely and strategically accurate manner.

    The performance to date has been exceptional. While CPC’s have trended down, impressions have been dramatically increased. Our click through rate has also steadily increased due to highly targeted ad placements...

    BSL/Savi has an excellent reputation within our group due to the team having a demonstrated grasp of the realities of our local market, the challenges it presents. We have learned that we can rely on the team to deliver, no matter how demanding we are."

    Deidre Halstead, Group Sales & Marketing Manager, Coral Sea Hotels

BSL SAVI work and experience in advertising

Let’s get to work

BSL/SAVI

Suite 4, Level 1
185 Mulgrave Road
Cairns QLD 4870
T: +61 7 4050 4830
E: connect@bslsavi.com.au




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